For a couple years now I've been feeling the need to not promote building traditional websites anymore, but instead to help clients be part of the conversation around their product and let that lead them to what they need to do online. Back when we … [Read more...]
Solving the Conversion Problem
This is a great article from User Experience Engineering. Basically, it says that when a large online retailer removed the requirement to create an account upon purchase, their sales (conversion rate) skyrocketed! They changed the store so creating … [Read more...]