Our Goals are to optimize your existing website in a manner that results in increased organic search engine exposure via content and structure research and modifications.  We’ll help maintain a profitable Search Engine Optimization program that consistently converts to a positive return on investment.

Typical Results

• Greater Search Engine saturation (Google sees more of your pages).
• Greater link relevancy (Google see your pages as more important, especially if we move into the Link Building phase).
• Better quality score for your pages (Google sees your pages as more prominent and truly related to your business).
• Higher Search Engine rankings for all of your pages.
• More traffic and more business!

Search Engine Optimization involves our team manipulating your site and/or working directly with your developers to ensure that it is optimized and accessible by the major search engines including, but not limited to, Google, Yahoo! and Bing.

1. Initial ranking report for the major search engines based on existing keyword list.
2. We will perform a thorough content and copy analysis to ensure that industry best practices are being followed in the design and coding of the website in order to help optimize the site with the goal of high rankings in the major search engines. We will also make recommendations on site structure that may help increase conversion rates and therefore help ensure that the search engine marketing efforts are successful. Where necessary, we will provide updated page copy and additional content in order to optimize for search engine placement.
3. After determining strategic objectives, we will perform keyword analysis and research resulting in a base keyword phrase list that matches your business requirements, including both major keyword phrases and a variety of “long tail” keyword phrases. We take core keywords and expand that list in order to capture the greatest amount of qualified visitors to the site and create different versions for each targeted web page in your site. We aim to create a keyword set that generates the most users possible at various stages of the research and decision cycles.
4. We work on the most important pages to help the site be more search engine friendly. These changes may include updates to html code, css, page structure, table design, JavaScript, meta tags, linking structure, images, style sheets, etc.
5. Create optimized page titles and meta tags. A good title tag is an effective way to optimize pages and improve search engine rankings. A well-written title tag will also encourage users to click on a site’s listing in the search engine results. We make sure page titles and meta tags are optimized, focused and encourage qualified visitors.
6. Analysis and optimization of internal linking structure. We inspect and optimize internal links and linking text and help create and/or optimize the client’s sitemap to further increase opportunities for the engines to crawl the site and add pages to their indexes.
7. Sitemaps XML file creation. We will create and maintain a sitemaps.xml file of the site and submit it to Google, Yahoo! and Bing in order to ensure that the engines can “see” each of the pages.
8. After the program has been setup, success depends on regular maintenance and monitoring. We’ll continue to track and measure results; build quality incoming links; continue to test and optimize pages, content and keywords; continually build quality content and perform updates to account for search engine fluctuations and algorithm changes.