I've been working with a client on a particularly sticky web / marketing problem that involves many books and different types of users that will be looking for and accessing information in different ways for different purposes. It's definitely not a … [Read more...]
Remembering and Making an Impact, with thanks to Brad Meltzer.
I recently saw this Ted Video by Brad Meltzer called How to Write Your Own Obituary, which I highly recommend. Brad was a client of mine from 2000-2005 in the days of small, narrow, author websites (see screenshot to the right). We say howdy via … [Read more...]
3 Reasons Why Your Website Should be Like an Online Dating Website
In the last 15+ years, I've worked with more than 400 clients on more interactive projects and websites than I think I can count anymore (including a couple online dating sites). The result of all of this work is that I've come to realize that … [Read more...]
List Posts: the Good, the Bad and the Irony.
Or maybe I should call this "1 thing I noticed that made me laugh about list posts since mostly they're overused except for David Letterman and what you should do instead." I noticed this article in my Daily Smart Brief for Social Media email today … [Read more...]
Email Newsletter Follow Up
The other day, I was asked by a client about what I thought about their current email newsletter and whether they should convert it to a blog. They send about twice a year and obviously, don't have a huge response. Nor do they have a lot of … [Read more...]