I've been working with a client on a particularly sticky web / marketing problem that involves many books and different types of users that will be looking for and accessing information in different ways for different purposes. It's definitely not a … [Read more...]
Solving the Conversion Problem
This is a great article from User Experience Engineering. Basically, it says that when a large online retailer removed the requirement to create an account upon purchase, their sales (conversion rate) skyrocketed! They changed the store so creating … [Read more...]
New Interactive Apple ad on CNN.com
Right now there's a cool, new interactive ad for Apple staring the Mac and PC guys on CNN.com by their agency, TBWA/Chiat/Day. It's a follow up to another interactive ad they did a while back. If you get a chance today to see it, look fast as I bet … [Read more...]
brick-and-clicks
A couple recent articles that caught my attention recently have to do with the term "brick-and-click," used fairly often in Advertising Age and in this recent article ( How Walmart Owns the Concept of Value Online ) from the digital issue (a really … [Read more...]