A couple recent articles that caught my attention recently have to do with the term "brick-and-click," used fairly often in Advertising Age and in this recent article ( How Walmart Owns the Concept of Value Online ) from the digital issue (a really … [Read more...]
American Idol, Coke and AT&T… Oh, and Ford…
I was watching Idol tonight with 100 million other people and remembered an article I read in Advertising Age about it's brand marketing. I have one question. What brand is on the judge's glasses on the table? I'm sure you all guessed correctly … [Read more...]
Internet Marketing Budgets, cont’d
So what about that budget? If you're starting a brand new site that has no traction and no one knows about it at all, your probably going to need to spend more to start than if you're an established web property. It also depends somewhat on your … [Read more...]